AMARA GUMATAOTAO

DIGITAL MARKETING AND ANALYTICS

ABOUT ME

I’m a passionate digital marketer with a love for data-driven storytelling. Born and raised in Guam, I bring a unique perspective shaped by diverse cultural experiences. With expertise in marketing strategy and analytics, I thrive on transforming data into actionable insights that fuel brand growth. I enjoy blending creativity with performance metrics to build meaningful campaigns that connect with audiences and drive results.

EDUCATION

  • Associates Degree of Business Administration and Management
    Chabot College | Aug 2016 – May 2019

    Developed a solid foundation in business principles, including management, marketing, and finance. Gained practical knowledge in problem-solving, organizational behavior, and team collaboration, preparing me for roles in dynamic, fast-paced environments.

  • Bachelors Degree of Business Administration (BBA) in Marketing
    California State University, East Bay | Aug 2019 – May 2022

    Gained a solid foundation in business principles with a focus on marketing strategies, consumer behavior, and data analytics. Developed skills in market research, digital marketing, and campaign management, preparing me to drive brand growth and engage diverse audiences.

  • Digital Marketing & Analytics Certificate
    California State University, East Bay | Feb 2022 – Mar 2022

    Gained hands-on experience with core digital marketing concepts and modern analytics techniques. The program focused on using data to develop, implement, and assess marketing strategies, equipping me with practical skills to drive performance and optimize campaigns.

PERSONAL SKILLS

Strong Communication

Ability to convey ideas clearly and effectively in both written and verbal formats.

Organization

Proficient in managing multiple projects and tasks simultaneously while maintaining attention to detail.

Team Collaboration

Experience working in cross-functional teams and fostering a cooperative work environment.

Time Management

Skilled in prioritizing tasks and meeting deadlines without compromising quality.

Adaptability

Comfortable adjusting to fast-paced and changing situations, with a positive attitude toward new challenges.

Customer-Centric Mindset

Committed to understanding and addressing customer needs to enhance satisfaction and loyalty.

Problem-Solving

Proactive in identifying issues and developing effective solutions.

Creativity

Ability to develop innovative marketing strategies and content that engage target audiences.

WORK EXPERIENCE

I bring a blend of marketing, community management, and analytics expertise, with a focus on driving engagement and fostering brand partnerships. My experience spans executing campaigns, curating content, coordinating events, and managing client relationships. I excel in working cross-functionally, staying organized under tight deadlines, and leveraging data to optimize performance. With a passion for beauty trends and user-centric storytelling, I align strategies with both business goals and customer needs to create impactful, measurable results.

  • LP Blueprint | Berkeley, CA

    Apr 2025 - Present

    • Led development and execution of multi-channel campaigns for Capital OS, resulting in a 25% lift in demo signups and a 15% boost in sales pipeline velocity.

    • Managed a 400K+ contact database, using advanced segmentation and behavioral targeting to personalize outreach and improve email performance (22% open rate, 15% CTR).

    • Partnered with product, sales, and leadership to launch GTM initiatives, developing sales enablement tools, lifecycle messaging, and landing page copy to support conversions.

    • Built and maintained performance dashboards to analyze campaign outcomes, enabling real-time optimization and alignment with strategic business goals.

  • International Workplace Group | Oakland, CA

    Feb 2023- Feb 2025

    • Directed daily operations of a high-traffic coworking space, driving customer satisfaction and retention with a 90%+ average occupancy and top 10% regional ranking.

    • Launched localized marketing campaigns and member-focused initiatives to foster engagement, enhance community loyalty, and elevate the overall client experience.

    • Designed onboarding workflows and streamlined service coordination to ensure smooth move-ins and consistent delivery across operations.

    • Created walk-through guides and training materials using Microsoft 365 tools, equipping the sales team with resources that supported a measurable boost in lead conversion.

  • Divinity Digital Marketing | Bay Area, CA (Remote)

    Feb 2023- Feb 2025

    • Pioneered the "Divine Experience" initiative, merging creative concept development, professional photography, and social connections, setting new benchmarks for experiential marketing.

    • Forge strong client partnerships to develop brand messaging and design guidelines, ensuring seamless representation across all digital channels.

    • Establish and manage KPIs for marketing strategies, enhancing campaign performance and ROI, while championing user-centric website and application designs for optimal engagement and satisfaction.

  • My Image Advisory | Mexico (Remote)

    Oct 2022 - Jan 2023

    • Designed and published branded assets across Facebook, Instagram, and LinkedIn, increasing visual engagement by 15% and supporting top-of-funnel lead generation.

    • Maintained a digital content calendar and coordinated weekly postings to ensure consistent messaging and brand alignment across platforms.

    • Assisted in optimizing campaign performance by testing CTA placement, analyzing engagement trends, and making data-informed content adjustments.

    • Applied industry best practices in digital design, accessibility, and SEO to improve discoverability and audience retention.

  • GET, LLC | Talofofo, Guam (Remote)

    May 2015 - Sep 2022

    • Created digital proposal templates and branded assets for high-stakes government submissions, including a successful $75K+ U.S. Air Force contract bid.

    • Standardized internal content libraries and documentation protocols, enhancing file accessibility, quality assurance, and compliance readiness.

    • Collaborated with operations, design, and leadership teams across regions to align campaign visuals with messaging goals and brand standards.

    • Streamlined asset production and review workflows, reducing turnaround times by 30% while improving cross-functional collaboration and campaign execution.

CONNECT

CONNECT

Let’s connect! Whether you’d like to chat about marketing, analytics, or new opportunities, I’d love to hear from you. Reach out and let’s make something great happen!

Phone

(510)708-9533

Email

amararsg@gmail.com