AMARA GUMATAOTAO

DIGITAL MARKETING AND ANALYTICS

ABOUT ME

I’m a passionate digital marketer with a love for data-driven storytelling. Born and raised in Guam, I bring a unique perspective shaped by diverse cultural experiences. With expertise in marketing strategy and analytics, I thrive on transforming data into actionable insights that fuel brand growth. I enjoy blending creativity with performance metrics to build meaningful campaigns that connect with audiences and drive results.

EDUCATION

  • Associates Degree of Business Administration and Management
    Chabot College | Aug 2016 – May 2019

    Developed a solid foundation in business principles, including management, marketing, and finance. Gained practical knowledge in problem-solving, organizational behavior, and team collaboration, preparing me for roles in dynamic, fast-paced environments.

  • Bachelors Degree of Business Administration (BBA) in Marketing
    California State University, East Bay | Aug 2019 – May 2022

    Gained a solid foundation in business principles with a focus on marketing strategies, consumer behavior, and data analytics. Developed skills in market research, digital marketing, and campaign management, preparing me to drive brand growth and engage diverse audiences.

  • Digital Marketing & Analytics Certificate
    California State University, East Bay | Feb 2022 – Mar 2022

    Gained hands-on experience with core digital marketing concepts and modern analytics techniques. The program focused on using data to develop, implement, and assess marketing strategies, equipping me with practical skills to drive performance and optimize campaigns.

PERSONAL SKILLS

Strong Communication

Ability to convey ideas clearly and effectively in both written and verbal formats.

Organization

Proficient in managing multiple projects and tasks simultaneously while maintaining attention to detail.

Team Collaboration

Experience working in cross-functional teams and fostering a cooperative work environment.

Time Management

Skilled in prioritizing tasks and meeting deadlines without compromising quality.

Adaptability

Comfortable adjusting to fast-paced and changing situations, with a positive attitude toward new challenges.

Customer-Centric Mindset

Committed to understanding and addressing customer needs to enhance satisfaction and loyalty.

Problem-Solving

Proactive in identifying issues and developing effective solutions.

Creativity

Ability to develop innovative marketing strategies and content that engage target audiences.

WORK EXPERIENCE

I bring a blend of marketing, community management, and analytics expertise, with a focus on driving engagement and fostering brand partnerships. My experience spans executing campaigns, curating content, coordinating events, and managing client relationships. I excel in working cross-functionally, staying organized under tight deadlines, and leveraging data to optimize performance. With a passion for beauty trends and user-centric storytelling, I align strategies with both business goals and customer needs to create impactful, measurable results.

  • International Workplace Group | Oakland, CA

    Feb 2023- Present

    Manage daily operations, ensuring customer satisfaction, retention, and smooth onboarding while optimizing center performance through data analysis and market insights. Develop and lead community initiatives, including virtual and in-person events, content creation, and networking opportunities to drive member engagement and growth. Collaborate with cross-functional teams on strategy execution and train new associates on best practices, enhancing service excellence and digital marketing efforts to boost occupancy.

  • Divinity Digital Marketing | Bay Area, CA (Remote)

    Feb 2023- Present

    Pioneered the "Divine Experience" initiative, merging creative concept development, professional photography, and social connections, setting new benchmarks for experiential marketing. Forge strong client partnerships to develop brand messaging and design guidelines, ensuring seamless representation across all digital channels. Establish and manage KPIs for marketing strategies, enhancing campaign performance and ROI, while championing user-centric website and application designs for optimal engagement and satisfaction.

  • GET, LLC | Talofofo, Guam (Remote)

    May 2015- Present

    Lead content creation and strategy for corporate social media platforms, increasing followers by 35%. Collaborate with team members to ensure accurate and updated pricing for federal and local bid proposals. Provided logistics support for special freight shipments and managed the execution of 395-item Bill of Materials (BOM) orders, ensuring timely and cost-effective delivery to the federal government.

  • My Image Advisory | Mexico (Remote)

    Oct 2022-Jan 2023

    Managed 4 social media accounts (Instagram, Twitter, Facebook, LinkedIn) using KPIs to boost audience retention, brand awareness, and client conversion for a fashion subscription-based company powered by AI and focused on sustainability. Created and published 1-3 content posts weekly, enhancing engagement and brand presence. Completed Acadium courses in social media, digital marketing, data analysis, and email marketing.

CONNECT

CONNECT

Let’s connect! Whether you’d like to chat about marketing, analytics, or new opportunities, I’d love to hear from you. Reach out and let’s make something great happen!

Phone

(510)708-9533

Email

amararsg@gmail.com